Business Design thinking is a method that is used for the purpose of solving problems in a manner that is both innovative and practical. All of the most significant innovators in the fields of literature, art, music, science, engineering, and business have used design thinking. The most successful businesses, like Facebook, AirBnB, Nike, Pepsi, Google, and Apple, have all integrated design thinking into their operations.

The kind of thought known as business design is very user-centric. It places people at the center of its attention, with the goal of better understanding the needs of customers and developing efficient solutions in the form of a product or service that can satisfy those needs. Another name for this method of problem-solving is the solution-based approach.